Launched in 2016 by three young Tuscan entrepreneurs, siblings Azzura and Giampaolo Morelli, and Andrea Pucci, the idea behind Ahirain was to develop a new project which would represent something original and innovative on the Italian clothing scene. This meant not just sportswear, but apparel designed to offer “universal travellers” a personal style, setting new goals to find a point of encounter between fashion content, new technologies and sophisticated materials. The idea is reiterated through a streamlined aesthetic which springs from meticulous research into the construction of clothes, enhanced by the use of special, mainly exclusive fabrics with surprising details.