K-WAY

The K-Way brand was established in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel watched as people rushed by in soaking wet clothes, clutching uncomfortable umbrellas in their hands. This gave him the idea of creating a waterproof object that could be carried at all times, but which was neither an umbrella nor a raincoat. So a revolutionary jacket was conceived: lightweight, comfortable and waterproof, and which, above all, could be folded into a small pouch. This product was soon launched on the market and proved to be a success from the beginning, with 250,000 pieces sold in the first year. In the 1970s K-Way entered into many partnerships with various ski teams. K-Way has achieved such popularity that today it can be defined as one of the few very well-known and legally recognized brands included as an entry in the Italian dictionary.